What Does Salesforce Actually Do?

Why Do You Use It?

Salesforce has recently been on the rise for boosting productivity, forecasting sales revenue, enhancing client visibility, and effective pipeline management. Before even utilizing Salesforce for your company, you have probably heard of it. But do you know what Salesforce is all about, how it works, what tools are available, and more?

Let’s begin by defining what Salesforce is

The top customer relationship management (CRM) platform in the world, Salesforce, enables businesses’ commerce, sales, service, marketing, and IT departments to collaborate remotely and retain customers. Additionally, it is a cloud-based platform that provides tools and services to create relevant client experiences.

What does Salesforce do?

Due to the difficulty of reading, sharing, and learning more about their customers’ demands and other factors, many brands struggle with their customer data. To clarify, let’s use an example. As we all know, the sales team keeps customer information private, and marketing is blind to when a client contacts customer service.

Salesforce creates and supports CRM software that helps eliminate technology silos across various departments, enabling businesses to obtain comprehensive information on their clients when they interact.

When Salesforce technology is integrated into our company, employees from every department—marketing, sales, or IT—find it simple to exchange customer insights from any device, anywhere in the world.

Statistics from Salesforce

Globally, Salesforce serves more than 150,000 clients.

Over the years, Salesforce has acquired several companies, including Tableau, MuleSoft, Slack, and more.

Between 2019 and 2024, it is anticipated that firms using Salesforce cloud services would produce close to $1.2 trillion in revenue.

In the fiscal year 2023, Salesforce expects to generate 31 billion USD in sales.

What Is the Purpose of Salesforce?

Since Salesforce is a CRM platform that only resides in the cloud, we shouldn’t mix it with hardware. Salesforce is software.

In other words, Salesforce enables the connection of the sales, marketing, service, commerce, and IT teams on a single platform regardless of where they are located.

The world’s top CRM, Customer 360 by Salesforce, is renowned for making it simple for teams, clients, and partners to share information and communicate to create faultless digital workflows and discover new ways to perform better.

The use of this virtual environment enables enterprises, non-profits, government agencies, and educational institutions to provide their clients with unrivaled experiences.

Salesforce: How Does It Operate?

Once more, Salesforce’s Customer 360 offers tools that link all the departments—sales, service, marketing, IT, and commerce—around a single, shared customer data view on an integrated platform.

Even staff have access to the data they need to operate at their peak. Additionally, students may effortlessly collaborate and communicate with peers. In the end, this produces personalized, connected experiences for customers, strengthening relationships.

The amount of time that businesses require to resolve customer complaints decreases when teams catch up with a comprehensive perspective of every customer. Additionally, it prevents communication repetition and enables highly customized interactions.


In order to personalize client experiences, Salesforce is the top CRM globally that links teams from the service, sales, commerce, marketing, and IT departments. It appears with ideal solutions for all sizes of enterprises to satisfy their requirements.

Therefore, you can begin your Salesforce journey for your company in order to achieve your goal of providing seamless customer experiences. Additionally, contact Vittech if you ever require support with a Salesforce project. We have a skilled salesforce development staff that is always at work and satisfies the commercial requirements of clients across the world.