Certification in Digital Marketing

Certification in Digital Marketing

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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps, , Web & App Marketing, PPC, Influencer. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

 

The certification course is Short-term professional course for students, professionals and anyone who wants to upskill as effective digital Marketer expert. This course includes basics such as digital marketing framework covering the essentials like SEO, PPC, Social media marketing, email marketing & many more techniques. Online Live Led Training program designed keeping your time and requirements in mind.

31,860.00

40k+ satisfied learners
Category:

Why should you take this course

A good way to enhance your skills which will help in career growth
Used by Million Professionals for Personal and company Growth
Increase in Average Salary of professionals

Instructor-led Certification in Digital Marketing live online classes

June 26 th

SATURDAY & SUNDAY

Weekends Batch (Easy EMI/Installments Options Available)

Seats Available

Timings - 5:00 PM to 07:00 PM (IST)

July 17 th

SATURDAY & SUNDAY

Weekends Batch (Easy EMI/Installments Options Available)

Seats Available

Timings - 5:00 PM to 07:00 PM (IST)

Aug 07 th

SATURDAY & SUNDAY

Weekends Batch (Easy EMI/Installments Options Available)

Seats Available

Timings - 5:00 PM to 07:00 PM (IST)

Course Price at

31860

Certification in Digital Marketing Course Curriculum

DOWNLOAD CURRICULUM

Introducing Digital Marketing

  • Introduction to the Course and Work plan
  • Introduction of Digital Marketing
  • Digital vs. Real Marketing
  • Digital Marketing Industry Growth & Demand

Constituents of Digital Marketing

  • Creating Initial digital marketing plan
  • Content management

Digital Marketing Framework

  • Understanding of Digital Audience
  • SWOT analysis - Target group analysis
  • EXERCISE: Define a target group (working in groups)

Search Engine Optimization (SEO)

  • What is SEO
  • 360 Degree SEO Process & Optimizations
  • Understanding Google Webmaster | Search Console
  • SEO tools
  • Writing the SEO content
  • Exercise: Writing the SEO content (working in groups)

Web Content Marketing

  • Understanding of Digital Contents
  • Website Content
  • Blogging & Micro-Blogging
  • Website Content Audit Tools
  • Exercise: Development of contents for various digital frameworks/platforms

Search & Display Advertising

  • Understanding of digital advertisements
  • Google Ad Words - Search | Display | Video
  • Creating accounts
  • Google AdWords- types
  • Exercise: Google Ad Words (working in groups)
  • Google Partner Ads
  • Google Display Network- GDN Ads

Email Marketing

  • Email Marketing
  • Email Marketing plan
  • Email Marketing Tools
  • Keeping up with conversions

Social Media Marketing

  • Introduction of Social Media Marketing
  • Creating a Facebook page
  • Visual identity of a Facebook page
  • Types of publications
  • Business opportunities
  • Instagram - Optimization of Instagram profiles | Integrating Instagram with Web platforms and other networks, Keeping up with posts
  • Business tools on Linkedln
  • Creating campaigns on Linkedln
  • Analyzing visitation on Linkedln
  • Creating business accounts on YouTube
  • YouTube Advertising
  • YouTube Analytics
  • Facebook Ads
  • Creating Facebook Ads
  • Ads Visibility
  • Exercise: All social media creating & managing business
  • Budgets and Bid Strategies

Influencer Marketing

  • Understanding The Influencer Market
  • Integration and Process management of an Influencer
  • Be An Influencer

Digital Strategy & Plannings

  • Introduction to CRM
  • CRM platform
  • CRM models
  • Exercise: CRM strategy (working in groups)
  • Optimization of LTV & FTV of Digital leads
  • Website Conversions using Live Chat ( AI ) tools
  • Digital Marketing Budgeting
  • Resource planning - Cost estimating, cost budgeting, & cost control

Certification in Digital Marketing Course Description

About Course

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps, , Web & App Marketing, PPC, Influencer. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

The certification course is Short-term professional course for students, professionals and anyone who wants to upskill as effective digital Marketer expert. This course includes basics such as digital marketing framework covering the essentials like SEO, PPC, Social media marketing, email marketing & many more techniques. Online Live Led Training program designed keeping your time and requirements in mind.

Course Objective

  • Overall understanding of digital Marketing
  • Overall understanding of Online Marketing platforms such as web analytics, social media tools
  • Expertise in marketing through search engines, search engines optimization.
  • Expertise in mobile marketing, email marketing
  • Knowledge of Digital strategy and planning

Training Feature

  • Industry-recognized Certifications
  • Online Live Practical Training
  • Live Projects
  • 80% Practical & 20% Theory
  • Experienced faculty with 10+ years of corporate exposure
  • Learn 30+ Digital Marketing Tools
  • Only Institute to provide training on Advanced Analytics, Project
  • Management tools, Customer Relationship Management – CRM
  • Tools, & Live Chat Automation Tools.
  • Interactive industry training

Who should go for this course?

The course is designed for all those candidates who want to learn Digital marketing in depth. This training will be ideal for:

Beginners –Graduate, Post Graduate in any discipline with the drive to upskill as effective digital Marketer expert

Professionals – Full-time professionals who want to switch to Digital Marketing or upgrade their skills/knowledge

Entrepreneurs– Entrepreneurs who want to reach & convert their clients through digital marketing

 

What are the pre-requisites for this course?

The only eligibility criterion for taking up a digital marketing course is that you must at least be a graduate/willing to start career as Digital Marketing Maestro.

 

Reviews
a) This course was really great the one who explain was hard to understood but in general looks good

b) Thank you very much for this opportunity that you guys give us I learn a lot form this course

c) Course meets the expectations according to content.

d) It was a good tutorial

 

FAQs

1. What if I miss a class?
If you miss a class you can opt for below two options.
• As soon as class is over, we upload recorded session to your dedicated LMS. You can View the of the class available in your LMS.
• You can also attend same session in different batch if you wish.
2. Will I get Placement Assistance?
We have a dedicated Team for resume building and fetching Requirement from the market. This Team will help you in creating your profile and continuously send requirements there in the market.

3. Can I attend a Demo session before enrolment?
There will be 1 Demo session before Start of any batch as we have limited seats in batch so no demo sessions without enrolment after batch starts.

4. About Instructor
All Instructor are from Industry having at least 8-15 years of experience in relevant Technology. So all the concept delivered by Instructor will be explained relating to real time experience.

5. How to Ask queries?
Mostly you will get all relevant queries answered during live session only but if you queries remains unresolved or during practice if you come across any queries drop mail to queries@vittech.in. Also we can get Answer or our queries from Dedicated discussion forum.

6. What is duration of course?
Duration of Certification in Digital Marketing is 6 month however after completion of course you will have access of Training Material in our LMS.

7. Why Learn Digital Marketing online?

Although Traditional classroom-based training has proven to be successful, at the same time online learning learners have flexibility as far as schedule as concern. Can access study material anytime from anywhere. Learning does never stop. Lots of time saved and connect to best available Instructor available. Advancements in Technology have made it possible to enhance efficiency while you learn.

 

Certification in Digital Marketing

Vittech’s Certification in Digital Marketing Holder are working with Many Companies Like

LTI, Capgemini, Infosys, Mphasis, HSBC, Infosys, Accenture